Published at Thursday, September 13th, 2018 - 07:29:17 AM. Beanbag. By Caroline Howard.
Throughout the 70s the Sacco was widely advertised but not as the Sacco. Marketers needed a name for an imitation of the Sacco so they developed a more appropriate name - the beanbag. The main difference between the Sacco and the ‘beanbag‘ was that the beanbag used less expensive materials to help make it cheaper for the common man. The beanbag would go on to become a symbol of the 70‘s along with the disco ball, lava lamps, Space invaders, Pong and even Abba. Throughout the 1980‘s the beanbag suddenly lost most of its trendy reputation and for that reason was consigned to the world of "kiddie furniture". The beanbag became the kid‘s preference of a seat for watching television and just ‘chilling out‘.
It is generally considered that the bean bag was in fact created by Roger Dean, a 20 year old employee at a London small business - Hille Furniture - a business that was formed by a Russian emigrant in the east end of London around 1906. Roger Dean who worked along with Hille, is known as by some being the daddy of the bean bag. While his design and style for the Sea Urchin easy chair makes it possible for it to mould to the form of the body being beared, the development was of polyurethane foam sections and so quite different to the much more fluid design of the polystyrene beads inside a more contemporary bean bag. It was the Sea Urchin design which introduced him to Hille, and led to the commission to help design the interior of the newly-expanded Ronnie Scott‘s Jazz Music Club, in London.
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