Published at Sunday, February 10th, 2019 - 19:56:26 PM. Beanbag. By Caroline Howard.
It‘s not until 1969 that the beanbag as we understand it emerged into existence. Italian stylistes Gatti, Paolini, and Teodora were doing work for the Zanotta Company and were striving to develop the ideal type of easy chair to market to 1960‘s hipsters and hippies. The easy chair would have to be trendy, useful, and in-tune with the 60‘s life-style. With the brief understood they began designing this seat and what they ultimately delivered has been referred to as Sacco or the Socco as it became known overseas. It was the Sacco which was the first contemporary bean bag - a pear shaped leather-based bag filled with thermocole pellets that have been latterly substituted for shredded polyurethane foam beads or expanded polystyrene or PVC pellets.
Throughout the 70s the Sacco was widely advertised but not as the Sacco. Marketers needed a name for an imitation of the Sacco so they developed a more appropriate name - the beanbag. The main difference between the Sacco and the ‘beanbag‘ was that the beanbag used less expensive materials to help make it cheaper for the common man. The beanbag would go on to become a symbol of the 70‘s along with the disco ball, lava lamps, Space invaders, Pong and even Abba. Throughout the 1980‘s the beanbag suddenly lost most of its trendy reputation and for that reason was consigned to the world of "kiddie furniture". The beanbag became the kid‘s preference of a seat for watching television and just ‘chilling out‘.
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